Cool Blue VA Named Medical Virtual Assistants Service of the Year 2026

We’re proud to announce that Cool Blue VA has been recognized by Healthcare Business Review as the Medical Virtual Assistants Service of the Year 2026.

The recognition highlights Cool Blue VA’s healthcare-first approach to providing medical virtual assistant services to U.S. healthcare practices.

A Healthcare-First Approach to Medical Virtual Assistance

Cool Blue VA was born from a real medical practice staffing challenge.

During the pandemic, founder Justin Lam and his physician siblings struggled to keep their family practice staffed as traditional hiring became increasingly difficult. They turned to nurses in the Philippines for support, and that experience became the foundation for Cool Blue VA.

Today, the company provides healthcare practices with dedicated virtual assistants who have healthcare backgrounds, including nurses, pharmacists, and other licensed professionals in the Philippines.

Rather than treating healthcare like another industry, Cool Blue VA builds its virtual assistant model around the specific workflows, challenges, and requirements of medical practices.

Why Cool Blue VA Stood Out as a Medical Virtual Assistant Provider

According to Healthcare Business Review, the evaluation considered factors including healthcare use-case alignment, execution in regulated environments, operational and financial impact, and market confidence among providers.

The recognition highlights several aspects of Cool Blue VA’s medical virtual assistant model:

• Practice-first approach: Engagements begin with a practice analysis to identify operational bottlenecks before determining the right support.
• Dedicated support: Each VA is assigned to a physician, allowing them to become familiar with the practice’s workflows and preferences.
• Healthcare-trained professionals: VAs receive healthcare-specific training, including recurring HIPAA training and recertification.
• Technology and security: Cool Blue VA’s IT team conducts quarterly cybersecurity checks on the technology used in remote work.

As Justin Lam shared in the feature:

“We have very high standards in our training program.”

Real Results From a Medical Virtual Assistant for Healthcare Practices

The recognition also highlighted a case study demonstrating the potential impact of dedicated medical virtual assistants.

One eight-provider medical practice was receiving more than 5,000 calls per month, with almost 2,000 going unanswered. Patients were also waiting about seven minutes to speak with someone.

After implementing a dedicated Cool Blue VA to manage incoming calls:

• Cut abandoned calls from 40% to about 5% within two months
• Average wait times fell from 7 minutes to about 1 minute within two months

For Cool Blue VA, this is what the award represents: using healthcare-focused virtual assistance to solve real operational problems for medical practices.

What This Recognition Means to Us

Being named Medical Virtual Assistants Service of the Year 2026 is an important milestone for Cool Blue VA and the healthcare professionals who make the work possible.

Our mission remains simple: help U.S. healthcare providers grow while creating stable, long-term careers for nurses, pharmacists, and other licensed professionals in the Philippines.

We’re grateful to Healthcare Business Review for recognizing the work, and even more grateful to the practices that trust Cool Blue VA to become part of their teams.

See What a Medical Virtual Assistant Could Do for Your Practice

Curious where additional support could make the biggest difference in your practice?

Start with a free Practice Analysis, a no-pressure look at where your time and resources are going, along with a written roadmap you can keep.

Book Your Free Practice Analysis | (714) 695-8000